Publicity & Media

The Strategic Communications news team serves as the liaison between the University and the news media by communicating stories to local, regional, state and national media outlets via television, radio, print, and online media.

The team also is available to on-campus media (STAR, KSUN and SSU-TV), as well as SSU's own NewsCenter.

This page provides useful tools for garnering news coverage and the basis for mounting public relations and marketing campaigns:

  • News Ideas Form – the means/channel to discuss story ideas
  • On-Campus Promotion – a step-by-step guide to promoting on-campus events
  • Off-Campus Promotion – a step-by-step guide to promoting off-campus events
  • Working with the Media – a guide to framing story ideas
  • Create Your Experts Guide Profile
     

Examples of newsworthy events include:

  • Unique department programs
  • Outstanding student achievement
  • Large donations
  • Alumni successes

Examples of promotional tactics include:

  • Analysis or prediction
  • Issue a report
  • Take a stand on a controversial subject
  • Announce an appointment